A font is the visual design of an alphabet
A typeface is a family of fonts
A serif is a small line or protrusion that begins or terminates a line
A Sans-serif lacks the small lines or protrusion that begins or terminates a line
Leading: The space between lines of text. -Example
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Example
Kerning: The space between characters. - E()xample
Tracking: The space between a word. - Example()Example
Paragraph Alignment: Even line lengths looks better and makes reading easier.
Widows: Words all by themselves at the start of a paragraph.
Orphans: Words all y themselves at the end of a paragraph